Annette LaRocque

Meet Annette

A Passionate Leader & Floral Expert

Murrieta VIP Florist

A California native, Annette Larocque has called the Valley home for over 40 years. She and her husband, Frank, reside in Murrieta, where they cherish time with family and the close-knit community around them. She owns and operates Murrieta/Lake Elsinore VIP Florist. For 33 years, she has been creating unique and elegant floral designs, bringing beauty to countless special moments.

Her love for flowers started at just 17 years old while working at Lake Elsinore Florist, and that passion has flourished into a lifelong career. Beyond her business, Annette is deeply involved in the community—she’s an active member of the Murrieta/Wildomar, Temecula, and Menifee Chambers of Commerce and a dedicated leader for the Professional Women’s Roundtable. She also stays engaged in her industry through The Society of American Florists. Recently, Annette joined the advisory board for Hoofbeats for Hope, further expanding her commitment to community impact.

Annette’s mission is to continue being a strong leader in the community, fostering both business and personal growth. She believes this Valley is not just a great place to do business—it’s the perfect place to live, grow, and thrive.